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Jack White is VINYL MAN.

Feb 19th | categories: Music, Music News

Jack is the official Ambassador of Record Store Day 2013 so no, VINYL MAN isn't his official title but it should be...I'll work on that while you read his statement and then click here so he can take you on a tour of United Record Pressing Plant in Nashville...

Here is Jack's official Ambassadorial*statement:
*that is a real word
Years ago someone told me that 1,200 high school kids were given a survey. A question was posed to them: Have you ever been to a stand-alone record shop? The number of kids that answered "yes" was... zero.

Zero? How could that be possible? Then I got realistic and thought to myself, "Can you blame them?" How can record shops (or any shop for that matter) compete with Netflix, TiVo, video games that take months to complete, cable, texting, the Internet, etc. etc? Getting out of your chair at home to experience something in the real world has started to become a rare occurrence, and to a lot of people, an unnecessary one. Why go to a bookstore and get a real book? You can just download it. Why talk to other human beings, discuss different authors, writing styles and influences? Just click your mouse. Well here's what they'll someday learn if they have a soul; there's no romance in a mouse click. There's no beauty in sitting for hours playing video games (anyone proud of that stop reading now and post your opinion in the nearest forum). The screen of an iPhone is convenient, but it’s no comparison to a 70mm showing of a film in a gorgeous theater. The Internet is two-dimensional…helpful and entertaining, but no replacement for face-to-face interaction with a human being. But we all know all of that, right? Well, do we? Maybe we know all that, but so what?

Let's wake each other up.

The world hasn't stopped moving. Out there, people are still talking to each other face-to-face, exchanging ideas and turning each other on. Art houses are showing films, people are drinking coffee and telling tall tales, women and men are confusing each other and record stores are selling discs full of soul that you haven’t felt yet. So why do we choose to hide in our caves and settle for replication? We know better. We should at least. We need to re-educate ourselves about human interaction and the difference between downloading a track on a computer and talking to other people in person and getting turned onto music that you can hold in your hands and share with others. The size, shape, smell, texture and sound of a vinyl record; how do you explain to that teenager who doesn't know that it's a more beautiful musical experience than a mouse click? You get up off your ass, you grab them by the arm and you take them there. You put the record in their hands. You make them drop the needle on the platter. Then they'll know.

Let's wake each other up.

As Record Store Day Ambassador of 2013 I’m proud to help in any way I can to invigorate whoever will listen with the idea that there is beauty and romance in the act of visiting a record shop and getting turned on to something new that could change the way they look at the world, other people, art, and ultimately, themselves.

Let's wake each other up.



Jack White is VINYL MAN.
| February 19, 2013 at 10:20AM
Please Enter Your Comments Below

David Miller
| February 19, 2013 at 12:29PM
Personally, Since moving from Metro Detroit where record shops are easy to come by (with stores like Stormy Records in Dearborn, Dearborn Music, Record time in Ferndale, Wazzoo in Ann arbor) then to a place Like Havre, Montana (for a job in Radio no less) where I feel like I am living in hell because of the lack of music stores and a music scene. See, I only purchase vinyl and have purchased only vinyl since I was about nineteen or twenty. and its all because of Jack White. But here in Havre, Montana there is no place to go to buy vinyl and the one place in Town that sells music called Creative Leisure doesn't carry vinyl and has an extremely small music selection of cd's on a few tables in a corner of their store which is mostly a rental video store. Plus I program a hit country station and classic rock station and my boss would fire me if I put anything that hasn't charted in the hot 100's top20 on the air. Basically, the only music I get exposed to I dont listen to anyways I just follow the data and research and program it. As a programmer at this group of station I have very little personal preference on what gets programmed cause everything has to be justified by a billboard chart. So, the importance of being able to go to a record store or a live venue to find out about new music and musicians is huge and something that I miss greatly. In fact, I feel like im going crazy and starving for to find out about new music. So, I look up Radio Stations in Detroit, Seattle, New york, and even my old college station to find out what is new and then if available on vinyl I order it on line. Vinyl is so much like a religion. My Conversion started when someone broke into my car at a gas-station and stole my entire cd college while I was waiting in line to purchase gas . Stupid me, I had my entire collection in one of those cd folders. Then the whitestripes white bloodcells album came out when i was a senior in highschool and I went to see them in concert. I bought a Detroit cobra's album and the entire band signed it. Then I started reading interviews by Jack White and even some by Jason from the Vonbonies and learning about venues. Then as I purchased Vinyl at venues from the bands that were playing I started learning about actual record stores other then the ones I already knew about like desirable disc's and dearborn music. So in a teenage fanaticism I started driving to all these different record stores to get 45's of the white stripes just to have and listen to the b'sides. But While attempting to collect all the white stripes 45's I could I found my self attempting to repurchase my old and stolen cd collection. But while I was doing that cashiers at the stores and even the store owners would start to recommend music and if I had the cash I would buy it. it got to the point that while I was still living with my parents I would have to sneak records in through my bedroom window cause they would get pissed cause they thought I was spending to much money on records. Then as I got older, I found myself buying less from the super indie stores because they were selling a ton of Noise records like that was the new cool next big thing. But I would often go into Dearborn music and just dig for hours through records and make it a point to add to my collection at least one record a pay check. God how I actually miss being able to do that. I remember being a kid and listening to music with friends at their house while playing video games or playing basketball and thats how you would find out about music you didn't hear about on MTV or at the music stores listening stations. But now MTV is dead and record stores are few and far between and listening stations at music stores are even more scarce. so, the only music you may hear about is on the radio but many stations only play music distributed by music services that artist pay to get on and then stations may only play those tunes if they get charted. Which to me completely sucks and is a disservice to the listener. So, kids only discover music that have clever internet campaigns like Gangnam Style, A song I absolutely despise and hate. I MEAN Socially awkward chicken little shut in's are now the worlds source for discovering music. This needs to stop. People need to turn off their computers and turn on a radio and or go to a local venue and a local music store and find something new like Jack White Advises. He may be preaching a religion and lifestyle many consider antiquated . But if antiquated means more human White is preaching the absolute true gospel of Rock and roll and the soul. We are all human, interactions with other humans, flesh to flesh, face to face voice to voice keep humans sane and compassionate and is the only thing that prevents all of us from turning into a cold loveless monster who cares nothing for anyone and takes peoples Life for no apparent reason, like that Sandy hook killer or the colorado weirdo. The Digital Age is quite possibly dehumanizing the masses and making those who are still human seem uncool. if You buy Cd's Dont Stop, if you buy Vinyl dont stop. But try to create converts by turning them on to the music you love. invite people over to your house for drinks and listening. show your albums and cd's off to your friends when you get them. Be human and live, especially if your in an area where you still can. Personally, I hope to be living back in a city before the years end. Hopefully, I find a job in a big city so I can move. Cause rural life in the Digital age really sucks cause anything you want you have to buy online and there are no music stores.

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