Jack White Has Beef With the Guinness Book of World Records
Jack White apparently has beef with the folks that run the Guinness Book of World Records (read their response at the bottom of this post).
In a recent chat with Interview Magazine
he tells the story of being rejected by Guinness after The White Stripes claimed they played the "shortest concert of all time". They were referring to their infamous "one note show" in Newfoundland, Canada
How is this not a record? White says it simply comes down to the fact that the people who make the book didn't feel like putting them in - and that makes JW pissed
"We were in Newfoundland and the idea that I came up with at breakfast was, 'Let's play one note today'. I told Meg as we were getting out of the car. I said, 'Make sure you grab your cymbal and when you hit the cymbal, grab it so that the note only lasts a millisecond.'"
"I was thinking that afterwards we could contact the Guinness World Records people and see if we could get the record for shortest concert of all time. So we did it, but ultimately they turned us down."
"The thing is, though, that the Guinness book is a very elitist organisation. There's nothing scientific about what they do. They just have an office full of people who decide what a record is and what isn't. Most of the records in there - who has the biggest collection of salt-and-pepper shakers or whatever - are just whatever they want them to be."
"So with something like the shortest concert of all time, they didn't think whatever we did was interesting enough to make it a record. I don't know why they get to decide that, but, you know, they own the book."
You can see JW at the Gorge next week for this years Sasquatch Festival
The Guinness Book of World Records has responded with a well thought out, logical and courteous response. Hopefully this will end the madness
Here's what they told NME
"The White Stripes were in fact recognized in the 2009 edition of the Guinness World Records book for the shortest music concert ever when, on July 16 2007, they played just one note at St John's in Newfoundland, Canada,"
"Subsequent to this appearance we received a large volume of applications from bands and performers seeking to beat this record. The ultimate results of this was individuals claiming that simply appearing onstage was enough to qualify them for this record."
"The results were difficult to objectively measure (for example, how many members of the crowd need to be able to see the performer before they disappear off stage?) and as such it's difficult to justify an appearance as a concert by any reasonable definition of the word."
"Many of us at Guinness World Records are enormous admirers of Mr White's oeuvre, and we would be extremely pleased if he were to attempt any of the 40,000 records that are currently active on our database.
"In order to apply, all he needs to do is head to Guinnessworldrecords.com, fill in a short application and grab his own slice of record-breaking glory."