It's tough when something you like isn't comprehendable by your friends. What's the weird little hobby you love that no one understands? I have a ton: rubik's cube, crochet, formula 1 racing. I like motorsports but when people hear that, they assume Nascar. Nope. In a cool partnership between a graphics company and the Mclaren racing team, a sweet set of cartoons was born:
Another time Formula 1 got some positive coverage involved a famous racer, Michael Schumacher, making a voice over appearance in the original Cars movie!